Alexa's talent and passion as a self-taught hair and makeup artist were so profound that, with her parents' support, she embarked on her first business venture, Alexa: a salon in her native Juarez, Mexico, which she still owns and operates today.
In light of her enormous success in Mexico, Alexa set her sights on New York City. With no contacts in town, she took a leap of faith and moved there in 2005. It wasn't long before she developed a loyal following among the world's most beautiful and stylish women including Ivanka Trump, Margherita Missoni, Lauren Santo Domingo, Carolina Herrera and Wendi Murdoch.
By 2006, Vogue had named Alexa one of the most in-demand makeup artists of the New York social scene. Since then, she has been featured as the go-to grooming guru in nearly every American fashion magazine, as well as countless international titles.

Le Figaro christened her "The Best Secret" of New York's Social set. Alexa's editorial work has also appeared in the world's most prestigious fashion magazines such as Vogue and Harper's Bazaar.
In 2009, Alexa branched out yet again by creating the Alexa Rodulfo Candle Collection. Collectively billed as "An Ambiance. A Moment. A Memory," the seven luxury candles that comprise the line to date werexs each designed to transport their users to a place of calmness and pleasure. The Ricky Martin Foundation (RMF) has selected the Alexa Rodulfo Candle Collection to produce a limited edition candle: Bois De Tau. Proceeds will benefit RMF's work on behalf of children and young people around the globe.
Be on the lookout for the expansion of Alexa's exclusive and sought-after product line to include make-up, home and fragrances.